By now, most Olympic viewers have seen the commercial featuring such notable celebrities from British Columbia as actor Michael J. Fox, actress Kim Cattrall and Phoenix Suns point guard Steve Nash promoting tourism to the province. Another marketing technique has been the use of customized neck lanyards emblazoned with the slogan "You Gotta Be Here."
2010 Olympics access control Tagged ID News
Volunteers at the ongoing Olympic Games in Vancouver, British Columbia were thrilled to receive ID badges for a number of reasons. Not only do they receive a souvenir for their service, but the implementation of the plastic ID cards has made the event more secure, according to the Milwaukee Journal Sentinel.
Smart card technology has been chosen to form a secure access system and ensure the safety of those who visit the German House during the 2010 Olympic games. LEGIC will supply the contactless cards to control who has access to the meeting place for German athletes, coaches, officials, and other personnel.