One of the major symbols of the Olympic Games, the neck lanyards emblazoned with the words "Vancouver 2010," will become a symbol of concern for the environment as the Olympics give way to the Paralympics.
Lanyards News ID News Archive
By now, most Olympic viewers have seen the commercial featuring such notable celebrities from British Columbia as actor Michael J. Fox, actress Kim Cattrall and Phoenix Suns point guard Steve Nash promoting tourism to the province. Another marketing technique has been the use of customized neck lanyards emblazoned with the slogan "You Gotta Be Here."