The business of managing your health club clients doesn’t have to resemble a grueling workout if you are using the right equipment and software. An in house ID card system allows you to easily integrate access control functions with attendance tracking features to maximize your profitability. First, your membership cards can be formatted to include a photo ID which allows staff to visually confirm that the individual entering the club is not using a borrowed or stolen card. This can be especially helpful for busy gyms that have high turnover since your employees may be seeing new faces every day. Try the popular Datacard Tru Photo Solution bundle that comes with a digital camera and automated photo capture, cropping, and downloading software to keep this process simple.
Gym owners who operate a 24 hour facility may want to issue magnetic stripe cards which allow only current clients to enter the gym after dark. Of course, turnstiles that require a card to be swiped for individuals to pass through allow any health club to track the frequency of member attendance. These cards can be set to flag the computer system when an individual’s program is about to expire or when a person has not visited the facility for a long period of time so your sales staff can make contact with them. Access cards can also be issued to VIP clients for specific areas such as saunas, racquetball courts, or yoga classrooms that may not be included in a base level membership package. If you are looking for a compact desktop unit to create your magnetic stripe cards, consider the ten pound Zebra P110i. This color printer can be equipped with the necessary encoding capabilities before it is shipped to you. The machine is designed to be straightforward to use and features an LCD screen that provides operational and maintenance information as needed.
If you have a pro shop or juice bar on site, it is in your best interest to set up a rewards program for your members that will increase their sense of loyalty to your club. The member’s gym ID card can be scanned at the register for each purchase allowing you to track spending habits and formulate effective one – to – one marketing strategies. Remember to invest in an inexpensive hand held slot punch and badge reels to keep behind the desk for members who would like to attach their card to a gym bag for handy access. Member reward points can be earned and redeemed at your location but you may also wish to negotiate reciprocal rewards programs with other local businesses. These might include spas, beauty parlors, or tanning salons that are ideal places for your advertising to be displayed. You can offer your customers the opportunity to earn extra points on their cards when they renew, when they bring a guest who buys a membership package, or even just for attending 3 or more times per week for a predetermined period of time. Set up points to be redeemed for merchandise, fitness classes, or time with a personal trainer to keep customers coming back for more.
Smart card technology allows you to store and update ID card data swiftly and securely. You aren’t the only one who can benefit from this – many of your clients would love to be able to slip their ID card into a kiosk and enter their work out information at each visit. They can track miles run or pounds lifted and monitor weight fluctuations this way instead of keeping a tedious paper journal. The kiosk can be set up to show your members their accumulated reward points and let them know about special discounts or sales. For speed and simplicity, consider using the Fargo DTC550 printer with a smart chip encoder module to create your smart cards. This machine can be used to encode data, print, and laminate cards in a single pass.
Naturally, you will also want to use your card printer to create polished looking IDs for all your staff. These can be displayed in badge holders with clips or on lanyards for high visibility. List job titles on the badges to clearly identify your certified personal trainers, nutritionists, and other employees. This way, members will know who to turn to with requests for advice or assistance with equipment. Don’t forget that you can automate employee payroll tracking and link it to your staff’s ID cards.
For more information about how printed plastic cards can help your Gym, contact our experienced sales team.